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There is a growing trend in menswear: rentals. Services like Rent the Runway have long served women looking for a dress for a special occasion or a blouse and heels to borrow for a few weeks, but emerging sites and well-known brands alike are shifting their focus toward men, who need, say, suits for formal occasions and tend more to follow Street fashion (and splurge on sneakers as a result).
These services, in my opinion, are not a way to take advantage of a growing consumer base but rather changes in ways of shopping as a whole. There are plenty of conflicting data sets crowning both men and women as dominant shoppers, but one fact remains regardless of which end of the gender spectrum you surveyed: We buy more when we shop online. In fact, it’s 64 percent more than we do when we visit a brick-and-mortar site. Brands often try to push you to their site to complete your order, making their physical store just a place to try things out and generate returns.
Not only does online shopping seem less realistic, but there are often deals and discounts that reward big orders – free shipping, price cuts if you spend a certain amount and the like. However, bulk orders increase the likelihood that we, the consumer, will be left with items we don’t like a), b) we don’t like, or c.) we gradually stop within a month. Rental services can significantly reduce the three redundancies. how? By submitting items, they can ensure they are compatible (or items that can be exchanged immediately if they aren’t), allowing you to test on an item before committing to its retail price and allowing you to get the item you’re currently cooperating with.
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Seasons offers members access to clothing from brands like Bode, Martine Rose, Aimé Leon Dore, 18East, BrainDead, and even The Elder Statesman. Needless to say, the chapters stock very good stuff but at a reduced price. You pay for individual pieces each month (up to six at a time), and they actually sell out — aka enough people rented them that they’re out of stock. (You probably haven’t heard it since the DVD days, or on your last rental car reservation.)
The $20 per month is just the entry fee, and the interior pieces are fairly priced. $80 a month for a new Aimee Lyon d’Or trench coat? This might be worth it for anyone who wants to survive the winter without flaunting a coat until sales arrive in the spring; Or, if you’re headed to a big event, something from Bode for just over $100 will put you off until you can buy something like it. The only rules the seasons enforce are: Don’t wash things at home and if you damage something three times, you’re done.
Best for: Men’s clothing designer
Starts from: $20 per month for membership, you pay for items individually
The subject matter of these services is access. In an age where athletic apparel and shoes are selling out quickly — or supply chain issues keeping them off the shelves forever. For a monthly fee (from $69 to $299), you can rent 1, 2, 3 or 4 pairs (depending on your plan, which ranges from Level 1 to Level 4) of much-needed kicks.
The level you choose sets a monthly budget, which you can spread across four pairs if you want or allocate one extremely rare pair – like Off-White Jordans or a rare pair of Dunks. When you rent your kicks, you get them for a month. Before this month ends, you will be asked to select items for your next order. And don’t worry about staining these, by the way. There is a set of cleaning wipes inside each box and you are asked to give them one time before returning. But, KYX covers the heavy lifting – at no cost to you. Plus, if you like the kicks you rent, there’s an option to buy them at a discount.
Best for: sport shoes
Starts from: $69 a month for a couple; There are no additional fees
Black Tux allows you to rent or buy suits tailored to your unique measurements. First, find out when your big event is, the brand asks. Your order will depend on it. Basically, the tuxedo, shirt or suit will be shipped 21 days before that day; Be sure to arrive at least 10 days in advance so that you can report any issues and resolve them in a timely manner.
When you receive your suit, you have a three-day return window after your event to pack it up and go back to The Black Tux. That means, if you’re headed to a conference, you can get an entire week (or close to it) off your suit. If it’s the wedding weekend, you can put on the suit and recover the next day and worry about having it shipped again once you get home. it’s huge.
Best for: Suits and tuxedos
Starts from: $99 for a single suit; No monthly membership fee
Scotch Select from Scotch & Soda
Progressive Dutch fashion brand Scotch & Soda offers a rental service called Scotch Select, where some of the most popular styles are offered for a flat monthly fee. For $99 per month, which is the cost of just one jacket, you can rent three items and exchange them for another whenever you like. Meaning, if you’re fast, you can rent dozens of pieces in 30 days.
If you loved your time with a particular style, you can buy it for up to 65 percent off the full retail price. Normally, that’s a lot worth it, but you can always take it back and rent it a week later if you can’t decide.
Best for: Modern men’s clothing
Starts from: $99 per month for 3 items
Vince Unveils Vince
Vince, who is owned by the same parent company as Scotch & Soda, is more inclined towards luxury. As such, the monthly fee is much higher at $160 (but for four items). The same rules apply: you can swap whenever you want, buy at a discount if you allow and you’ll never pay for shipping.
Great basics abound at Vince Unfold, and you don’t have to pay the whole price for hashing over layers to beat gritty winter weather – rent them and then return them when the chilly winds pick up again.
Best for: Luxury men’s clothing
Starts from: $160 per month for 4 items
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