ASOS reveals the hottest fashion trends of 2021

From the rise of double-breasted denim and mini skirts to the death of skinny jeans, it’s been impossible to ignore the impact Y2K style has had on the fashion scene this year.

Shoppers’ love of all things ’90s and early 2000s is underlined by ASOS’ annual trends report, which reveals exactly what Brits bought in 2021 – and predicts which styles will be popular next year.

Floral, botanical and psychedelic prints took center stage this year as customers searched for upscale clothing to lift their spirits during tough months.

The lifting of lockdown restrictions has sparked an increase in the sale of black pants as people return to the office.

When it came to pants, skinny jeans were nowhere to be seen, instead being replaced by straight or wide leg cuts, baggy pants or loose-fitting tracksuits.

However, sparkle has also been on the cards this year, with Britons keen to wear killer heels and smart suits to parties after spending months in and out of the lockdown.

90s- Manya

The '90s caught fire and the new look in 2021 and according to ASOS Trends' annual report, the style will continue to be set over the next 12 months.  In the photo, Dua Lipa

The ’90s caught fire and the new look in 2021 and according to ASOS Trends’ annual report, the style will continue to be set over the next 12 months. In the photo, Dua Lipa

The ’90s and the Oriental seem to have caught on in 2021 and will continue to have an impact over the next 12 months, according to ASOS Trends’ annual report.

They were particularly successful with fashion designers in their teens and early twenties, who weren’t able to try out the styles for the first time.

This tribe of Y2K fashion designers is led by modern-day fashion icons like Bella Hadid and Dua Lipa, who championed ’90s classics like boxer blouses, thongs and double jeans.

Sales figures revealed that the women wore cargo pants, mini skirts, low-rise jeans, and “double jeans”.

skinny jeans

The standout style of the pants this year was flares—446,000 pairs flew off ASOS' shelves.  Pictured, Olivia Wilde wears yellow mustard bombs in California this month

The standout style of the pants this year was flares—446,000 pairs flew off ASOS’ shelves. Pictured, Olivia Wilde wears yellow mustard bombs in California this month

When it comes to pants, skin-tight cuts have so much gone out of fashion this year, with shoppers opting for dramatic flares, mom jeans, or wide-leg leggings instead.

Shoppers bought over 200,000 pairs of loose-fitting slider jeans and jeans. But the standout style of the pants this year were flares—446,000 pairs were sold.

The return to the office in the second half of the year also affected our wardrobes. ASOS reported a 30 percent increase in the sale of black pants.

Baggy clothes for unisex

Research from the brand showed that a quarter of 18-35 year olds plan to wear loose-fitting clothes in the new year.  Pictured, Billie Eilish is wearing loose-fitting tracksuits this year

Research from the brand showed that a quarter of 18-35 year olds plan to wear loose-fitting clothes in the new year. Pictured, Billie Eilish is wearing loose-fitting tracksuits this year

statement prints

Floral and botanical prints have taken center stage, along with supportive slogans advocating self-care, which are more important than ever in the midst of the pandemic.

The trend has even extended to knitwear, with bright and bold printed sweaters and sweaters taking over in winter.

Research from the brand shows that a quarter of 18-35-year-olds plan to wear loose-fitting clothes in the new year while a fifth will go for big, bold colors.

This is a continuation from 2021 where plus-size styles made up 60 percent of men’s jersey sales and there was a 135 percent increase in women’s flares sold.

And the ASOS Most Searched Brand Award goes to Collusion, a sustainable, vegan, unisex brand of all-around size.

A killer jumpsuit and heels

The end of the shutdown this year was marked by a spike in suit sales – with mesh growing in popularity in the summer months even ultra-soft velvet became the star of fall/winter.

British shoppers were ready to party in July with a pair of party shoes sold every 13 seconds throughout the month.

wedding trends

Shoppers seem to be taking inspiration from the bridal gown worn by Carrie Johnson, who rented her £2,870 wedding dress from designer Christos Costarillos for just £45 from MyWardrobeHQ when she married Boris Johnson in May

Shoppers seem to be taking inspiration from the bridal gown worn by Carrie Johnson, who rented her £2,870 wedding dress from designer Christos Costarillos for just £45 from MyWardrobeHQ when she married Boris Johnson in May

With the series of weddings postponed in 2020 and moving forward this year, it is no surprise that 1.5 million brides and bridesmaids dresses have been sold on the catwalk.

The most popular dress on the catwalk was Iris, a long-sleeved lace wedding dress with a pleated skirt that sold 15,000 times.

Shoppers seem to be taking inspiration from the bridal gown worn by Carrie Johnson, who rented her £2,870 wedding dress from designer Christos Costarillos for just £45 from MyWardrobeHQ when she married Boris Johnson in May.

When it came to the wedding, sage green was the bridesmaids’ favorite color, and in the UK shoppers bought 100,000 full suits, with formal shoe sales up 80 per cent.

Intermittent periods in 2022

With a 37,437% increase in searches for

With a 37,437% increase in searches for “small strapless tops”, the off-the-shoulder high neck tops have been a huge hit in the ASOS market this year. Pictured, Miley Cyrus wears a Halterneck in Los Angeles

With a 37,437 percent increase in searches for “halter tops,” the bare-shoulder-to-the-shoulder tops were a huge hit at the ASOS Marketplace this year, and are expected to have a significant moment in 2022 as well.

“We’ll also see a revival of 2000s trends, so expect low-rise jeans, double-breasted jeans, and mini skirts to come in a lot of mods,” said Vanessa Spence, ASOS Commercial Design and Visual Director.

“If you need inspiration after the close live in muted colours, bright colors were seen on all the catwalks at recent shows, so it’s going to be huge in 2022.”

Shopping trends for 2021: How the end of the lockdown changed our spending habits

In a separate ASOS survey of 2,000 adults, 40% of people between the ages of 18 and 35 said they spent more on clothing in 2021 than they did in 2020.

Another 40 per cent said they had made a fashion or beauty purchase to celebrate the easing of the lockdown in July.

And it looks like shoppers can’t wait to get their new look together – 67% of people aged 18-35 are planning on making Boxing Day sales, spending an average of £119 each.

Gen Zs and Millennials are the biggest bargain hunters, with three in five (67%) saying they spend in sales this year and jeans (45%), coats (36%) and trainers (36%) topping the list. from their wish list.

A quarter (24%) of 18-35-year-olds say they will wear oversized, baggy clothes in 2022, and a fifth (20%) say they will choose big, bold colors.

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