a The Fashion Nova distribution center in California — the Instagram-friendly clothing brand promoted by Kylie Jenner, Khloe Kardashian and Cardi B — has reported at least 203 cases of COVID-19 in recent months, making it the third largest ongoing outbreak in all of Los Angeles County. .
The Super Fashions warehouse in Santa in Springs, Calif., is behind the Palmdale website of defense technology company Northrop Grumman, which has reported 334 cases, and the Smithfield website, which has reported 569, according to Los Angeles County. Department of Public Health COVID-19 database.
The Los Angeles County Department of Public Health did not immediately respond to requests for comment on whether there have been any hospitalizations or deaths linked to the outbreak. But the outbreak appears to be on the rise – as of January 7, the company has reported 166 cases, which means an increase in the number by 37 positive tests over the weekend.
Fashion Nova did not respond to requests for comment.
The 15-year-old company, which started in Los Angeles in 2006, has made a name for itself in low-cost clubwear. The brand has found its niche online in recent years, primarily on Instagram where it has over 10 million followers. In 2017, Women’s Wear Daily reported that the company ranked alongside Gucci and Louis Vuitton among the most searched for fashion companies of the year. CEO Richard Sajian told the executive that the company had grown by 600 percent that year.
A large part of the company’s marketing strategy is its “ambassador” programme, or partnerships with influencers who have a large following that characterize the company in online publications. Kylie Jenner, Khloe Kardashian, Cardi B, Saweetie, Megan Thee Stallion, and Amber Rose all regularly post photos in the company’s signature skinny clothes. On their website, Fashion Nova lists 75 ambassadors, including Cassie, Young Miami of City Girls, and Teyana Taylor. Of the top 30 ambassadors contacted by The Daily Beast, none responded to comment on the outbreak.
Cardi B, who has a personal streak with a company called Party with Cardi, has been instrumental in solidifying Fashion Nova’s popularity. The rapper mentioned the company in the lyrics and mixed the brand’s dresses in her wardrobe, along with Balenciaga shoes and other expensive pieces. In December, Cardi B – who was an otherwise outspoken advocate of universal health care – issued an apology for hosting a large Thanksgiving gathering. She later got into the heat again after sharing photos from an equally large and not socially distant birthday party for her husband, Offset. (Kylie and the Kardashians have taken a lot of liberties, too, including Kim Kardashian’s 40th birthday party.)
“During this period of covid-19 they got us working knowing that there are 10 people who have tested positive for covid-19 and they keep coming back more as the weeks go by.“
In May, a user on recruitment site Fact.com wrote a one-star review of the Santa Fe Springs warehouse. “During this period of covid-19,” the user, who claimed to be the “inventory assistant” and current employee, wrote, “They got us working knowing that there are 10 people who have tested positive for covid-19 and still weeks.”
In 2019, a federal Labor Department investigation found that the brand’s clothing was sewn by illegally underpaid workers. The investigation, which began in 2016, found that Fashion Nova’s factories collectively owe $3.8 million in back wages to hundreds of workers, according to New York times.
A source told times That the seamstresses in some of these Los Angeles-based shops, which often exploited undocumented labor, were charging as little as $2.77 an hour. Nova fashion’s public attorney denied the allegations.
to update: In a statement provided to the Daily Beast after publication, a Fashion Nova spokesperson claimed that the case number reflected the total cases since the company began reporting them to the Los Angeles County Department of Public Health on October 18, 2020. The spokesperson noted that, in fact, the Center counted Distribution: 233 positive cases since that date, but the most recent numbers have not yet appeared in the database. “Fashion Nova is dedicated to the health, safety and welfare of its employees and is taking important steps to protect them from the Covid-19 virus,” the spokesperson said. LACDPH did not respond to multiple requests for comment and could not confirm the allegations.