Fashion retailer ASOS anticipates trends for 2022 – including mini skirts and ‘double denim’

Demand will also continue for ’90s-inspired clothing – baggy jeans, long pants and bright, bold colors – that surged in 2021.

As the online clothing giant stated:

  • Party heels sell at a rate of a pair every 13 seconds
  • Great popularity of torches – over 446,000 pairs sold
  • Wise green was the favorite color of the bridesmaid’s dress
  • ‘Back to the Office’ spurt in black pants sales – the second half of the year saw a 30 percent increase in black pants sales
  • Expect the halter neck to cover the shoulders to become a fashion staple in 2022, following a 37,437 percent increase in searches for this item in the ASOS market.

In a separate survey of 2,000 adults, also conducted by ASOS, 40 percent of 18- to 35-year-olds said they spent more on clothing in 2021 than they did in 2020.

While 40 per cent also said they made a fashion or beauty purchase to celebrate the easing of lockdown back in July.

And it looks like shoppers can’t wait to get their new look together – 67 percent of 18-35-year-olds plan to make Boxing Day sales, spending an average of £119 each.

Gen Z and Millennials are the biggest bargain hunters, with three in five (67 percent) saying they’re spending in sales this year and putting jeans (45 percent), coats (36 percent) and trainers (36 percent) on top. from their wish list.

A quarter (24 percent) of 18-35-year-olds say they will wear oversized, baggy clothes in 2022, and a fifth (20 percent) will wear big, bold colors.

This is a continuation from 2021 where oversized styles made up 60 percent of men’s jersey sales, and there was a 135 percent increase in women’s flares sold.

The bridal and wedding dress segment was huge in 2021 – after a series of shutdowns and wedding cancellations – as customers bought more than 1.5 million brides and bridesmaids dresses, and the long-sleeved Iris maxi wedding dress was the number one choice for brides.

Grooms and guests were well-fitting and well-dressed, with sales of more than 100,000 full suits, and demand for formal shoes soaring 80 percent.

The Love Island effect also worked its magic – after watching winner Millie Court in a tie-dye format, it sold out within a week.

But she got money from Jackson Marche’s Department of Sex Education, which led to the sale of 34,000 jackets during the fall/winter season.

“The ’90s trends are still very popular with fashionistas, especially their twenties, who haven’t experienced flares and crop tops last time,” said Vanessa Spence, ASOS Commercial and Visual Design Director.

“We’ll also see a revival of 2000s trends next year – so expect low-rise jeans, double-breasted jeans and mini skirts to come in a lot of mods.

“If you need inspiration after the close live in muted colours, bright colors were seen on all the catwalks at recent shows, so it’s going to be huge in 2022.”

The full report can be read here.

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