From digital clothing to fashion trends, technology will change how fashion is created, sold and consumed

Many are describing 2021 as the year of fashion NFTs, after Gucci and Burberry decided to partake in non-fungible coins.


Jaspreet Chandok, president of RISE Fashion & Lifestyle, says the pandemic has accelerated the cycle of technology adoption by consumers. “Over the past year, designers, fashion retailers, and fashion platforms like ours have moved to phygital and omnichannel models. The focus must now be on creating robust distribution and supply chains to meet this growing demand.”

When designer JJ Valaya said that technology has pretty much become the backbone of just about everything and everyone, he insists we’re only skimming the surface when it comes to the intersections of technology with fashion. “We are witnessing the first steps of technology in fashion, with digital transformation. We are in a shrinking new digital world with everything in the palm of our hands.” The future, he says, is increasingly phygital – a

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