Judd Trump and Sean Murphy’s reaction to the new World Snooker Tour clothing deal

Betfred World Snooker Championship - Day 11

Judd Trump and Sean Murphy have responded to WST’s new tailoring partnership (Image: Getty Images).

World Snooker Tour announces new partnership with London McCann Bespoke tailor, to redesign the referee’s clothing and work with the players on their clothing.

The new uniforms for referees will be worn from the Masters Quarter-finals onwards, while working with players will then begin with a ‘style consultation’ on display.

Neil McCann, CEO and founder of McCann Bespoke, mentioned the traditional dress code for suits, ties, and waistcoats, but hinted at the creation of other costumes beyond this.

Each player is a brand, and this can be enhanced by the way they dress. ‘We want to help them maximize their potential and the overall snooker image – while keeping comfort and freedom as top priorities,’ McCann said.

“The suit, tie and vest is widely associated with snooker, but we also want to help players create costumes for tournaments with different dress codes, as well as help them get dressed from the table.”

WST President Steve Dawson also looked forward to exploring “alternative dress codes” at smaller events, saying: “At our biggest tournaments such as the World Championships, smart player clothing is important because it reflects the legacy and reputation of those events.

Across the world, the stylish look of our players is one of the great assets of our sport – and something that young players aspire to. But in other tournaments such as the Home Nations Series and Shoot Out, there is room for alternate dress. We look forward to working with McCann Bespoke and the players and hearing their opinions as we develop and look to the future.

“For a player, getting dressed just right helps you feel as smart as possible when you’re out of competition,” said Judd Trump, who spoke candidly about the snooker dress code update. It is important that you feel comfortable in order to play well.

“You can still look smart in other ways, it doesn’t have to be a tie and stuff all the time, you have to be a part of snooker so everyone feels as comfortable as possible too, not just looking smart.”

Shaun Murphy added: “Players and officials are an integral part of the snooker brand around the world.

We hold high standards and this is something I am very proud of. Making clothes is crucial to the player.

MORE: Judd Trump criticizes the Master’s ‘ridiculous’ dress code and WST’s lack of response to his ideas

MORE: Judd Trump assesses Mark Allen’s ‘different style’ before facing the Masters

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