Clothing brand Tom Brady official launch date – BRADY appears on its e-commerce site January 12 and arrives in select Nordstrom stores on January 19. BRADY enlisted the help of 10 NCAA and newly drafted athletes to cast in the brand’s recently released product shots.
Among the campaign’s stars are Shadyor Sanders, the son of soccer star Dion Sanders, and Kid McNamara, a quarterback for Brady University, the University of Michigan.
Other campaign stars include hockey player Jack St. Ivani of Boston College, basketball players Jermaine Samuels of Villanova and Julian Reese of the University of Maryland, tennis players Andrew Fenty of the University of Michigan and Patrick Zahrag of the University of California, and soccer players George Pickens of the University of Georgia. Grayson McCall of Coastal Carolina University and baseball player Henry Davis of the Pittsburgh Pirates.
“Having these 10 athletes representing our first BRADY campaign is really special,” Brady told WWD. “They are hardworking, driven players in the early stages of their careers and each one embodies the spirit and spirit that our brand was founded on.”
One BRADY Instagram post said, “From a broken hand to becoming the 2018 NCAA Champion, Small Forward Jermaine Samuels plans another winning season at Villanova.”
“You know his last name, now you know his game,” read another post. The brand continued, “Jackson State freshman starting quarterback Cheddar Sanders redefines what legacy looks like.” “Brady is proud to stand behind the next generation of greatness.”
The brand won’t be launching in full next month — “Version 1” will include select pieces from the brand’s “Train + Live” collection, according to a December 16 email blast. For early access to the release, sign up for emails at bradybrand.com.
Brady co-brands her clothing line, which includes both sports and casual, with Jens Grady, the fashion entrepreneur behind brands like Kim Kardashian West Skimms. Dao-Yi Chow, co-founder of public streetwear brand The New York School (and formerly DKNY), was involved in designing the project.
The brand uses “advanced manufacturing processes and more sustainable practices to create a range that is intelligently designed and highly engineered for optimum performance on and off the field,” according to the initial press release.
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