In its ongoing effort to increase size inclusivity, Macy’s has partnered with social media sensations Denise Mercedes and Maria Castellanos for a limited-edition pajamas.
The couple is widely known for their #StyleNotSize videos on TikTok and Instagram. Mercedes, who wears a size 14, and Castellanos, who wears a size six, film themselves dancing in the same styles. With Macy’s, they crafted the Style Not Size for Jenni (Macy’s Private Label) collection.
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Mercedes and Castellanos began working together three years ago, when the latter was a Mercedes photographer. After collaborating on the photo shoot, Mercedes said she suggested they take a picture together wearing the same style of bikini “as a great way to showcase the same swimwear on different body types” and to encourage body positivity. Once posted on social media, the positive comments inspired them to post more videos of the same but different style, and later expand on TikTok.
Joining TikTok about two years ago, Mercedes at first wasn’t sure what to post. She decided to incorporate her fashion ideas from Instagram and enter them into TikTok to showcase her favorite styles. Then Mercedes successfully swung Castellanos to join as well, about six months later. After posting their first video together at the beginning of last year, their body acceptance message has attracted attention. “Seeing two different bodies wearing the same thing is a reminder to people that you don’t have to be a certain size to wear a certain style,” Mercedes said.
While some fashion designers like Christian Siriano, Brandon Maxwell, and Prabal Gurung have championed body inclusivity, some mainstream brands have done so through fits and starts. Nike, H&M, and Walmart are among the strong brands that have ramped up offers to those who wear a size 14 or higher. New entrants such as Universal Standard have developed a consumer base for universal size essentials. There’s plenty of business for everyone – the international plus-size market is over $178 billion, and 4.3 percent annual growth is projected to 2028, according to Sharp Market Research.
The link that Style Not Size creators made with Abercrombie & Fitch on Instagram and Tik Tok helped grab Macy’s attention and lead to her lounge wear. Three drops are planned.
Centered on the premise that “it’s really about your style, not your size, when it comes to fashion,” Castellanos said, “We really want the fashion world to be size inclusive. When we were thinking about drops, it was really about thinking about everyone. All women suffer from Insecurity and what not.”
Although the two women don’t know how many units of their first set with Abercrombie & Fitch were sold, they said they’ve sold more than $250,000 in products through their shared links and tokens. “Everything is sold out. “There is not a single piece left,” Mercedes said, adding that they receive a commission based on items sold.
This was taken into account with the design of the bedroom, which is meant to be equally comfortable and inviting, Castellanos said. The materials, fabrics, and designs were chosen for being modern, because “the fashion industry tends to do everything very basic for many sizes.”
Available in sizes XS to XXL and plus sizes 0X to 3X, the assortment ranges from $34.50 to $59.50. The first drop appeared on December 27th on Macy’s and in select stores. Loungewear can be worn as sets or mixed and coordinated styles for lounging around the house or out and about. Leggings feature a corset-type feel at the waist for a more form-fitting effect, and styles include a bra with cut-out accents and an oversized cardigan.
Plans are made for many social media posts whether it is for trial or bandwidth to get consumers excited. Personally, the couple said they prefer online shopping because there is a larger variety of sizes than in stores. However, online options can also be limited. “Every woman out there is human and we all have different shapes and sizes. We work hard to find the perfect pieces to showcase by style, not size,” Castellanos said.
Allowing a size six to be accessible makes shopping accessible, she said sometimes she needs a size four or eight. “I would like my friend and a lot of other women to be able to go into the store, and for this store to have their size,” she said. Asos, for example, offers plus-size and standard-size options, which go up to a size 14. However, sometimes when a duo posts a photo of themselves wearing Asos clothes, followers may post criticism that the standard size stops at 14 and wonder why they’re promoting For standard sized patterns.
Concluding the interview, Castellanos noted that the series is not intended to “choose one over the other. It is really here to empower women and make them feel beautiful and in control, not judged or belittled. We are very proud of Style Not Size, and we love watching all of our Style Not Size videos.” from other women.”
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