Emmerdale fans will be happy to know you can find out exactly where to shop for your favorite soap star’s style.
Fans often become obsessed with the gorgeous costumes on soap – like this very popular bird – and now you can see exactly where the clothes you see on screen are.
SoapStyle.co.uk is a website where viewers can search for, find and purchase items they’ve seen worn by your favorite soap characters often within minutes of a scene being broadcast.
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Long-running ITV soap fans often take to fan pages on social media to try to track down an item they’ve seen on screen and are desperate to own.
SoapStyle noticed a gap in the market for a fashion search engine after liking a cardigan worn by a character on Easter.
The founder claims to have searched high and low trying to figure out where to buy one without much luck, and after finally tracking it down, it turns out that other soap lovers might want to know how to find soap fashions too.
Initially, SoapStyle was created as a simple blog providing details on how to track down the clothes appearing on TV stars, and later evolved into the style of search engine it is today.
Emmerdale isn’t the only soap covered either—the site features other shows including Coronation Street, Eastenders, and Hollyoaks.
The site is updated regularly and new outfits are often added right after episodes air.
The team has succeeded in sourcing more than 900 wardrobe items so far, not only fashion, but also wallpaper and home decor items.
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SoapStyle’s popularity has skyrocketed since it was mentioned on the popular BBC Radio 4 program Women’s Hour.
Due to demand, they do not currently offer a customized ordering service or respond to individual inquiries.
However, the team aims to find as much as possible and publish details as quickly as possible by sourcing items they think most readers will like.
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The site notes that they cannot find items from old episodes nor do they generally provide the clothes that the actors wear in real life except for some TV Awards events.
However, all modern pieces of clothing from the popular soap can be found on the website.
The products are not always exactly the same and sometimes they are replicas of how the character’s appearance is marketed based on very similar formulas, in case the original product is not traceable.
To shop your favorite Soap Stars wardrobe, head over to the Soap Style website here.
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