At Gravity Pope, an upscale store with outposts in Calgary and Toronto, one of the year’s best sellers was a clog clog with a broad bead-like silhouette. “When the new stock goes out, it sells right away,” says Matthew Ray, a buyer of Gravity Pope. Although the shoe, the Birkenstock Boston slide, debuted in 1977, Ray notes that sales of the shoe have been “exceptional” over the past year. “We have a customer wish list on our website and every day I receive at least 10 wishlist emails about fetching more postons.”
The shoe that defined 2021 – a year marred by inflation, exhaustion and seemingly global despair – is a flat slip that wouldn’t seem out of place for a 16th-century Dutch farmer. According to global fashion shopping platform Lyst, Birkenstock Boston clogs were one of the most “wanted” items of the year, with searches jumping 229 percent from last year, and getting 36 percent more pageviews in 2021 than two-strap ones. classics. counterparts in Arizona. Google searches for “Birkenstock Boston” have increased 80 percent in Canada in the past 12 months. And the waiting list for those eager to have their own pair of roomy clogs is growing. (Due to supply chain issues related to the pandemic, it is very difficult to obtain.)
“I feel like everyone I know is wearing them,” says Jason Diamond, fashion and culture writer for the department. GQ. It’s not just the puffy shoe that menswear stars like Jonah Weiner, writer of the lifestyle newsletter, love. Blackbeard spiplan, Chris Black from how long has it been Podcast, they also honored the cute hooves of model Kendall Jenner and YouTube personality Emma Chamberlain.
Although the bostons look attractive on the outside – and the highlight is their wide width – there is just something unobtrusively elegant about the shoe. Her unassuming exterior lends any look a look of ease, generating equal parts envy and desire. They give formal wear a more ‘devil may care’ feel, a North Carolina-based physician who runs a men’s clothing store, without giving up on Mario Batali’s ‘I’ve given up life,’ or ‘I’ve given up on life,’ says Neil Subramian, a North Carolina-based physician who runs a men’s clothing store on Instagram. Canceled “Feedback from Crocs.”
While the Birkenstock brand managed to shake off its terrible hippie reputation after a well-timed collaboration with designer Rick Owens in 2016, Cluj Boston has remained its ugly sister—until now. Twenty years ago they would likely have been paired with cabin socks, Roots sweatpants, and a Hollister shirt, but today’s Boston wearers are more likely to wear them with sleek pants or massive dresses.
Claudia Enkel, a buyer at Montreal-based Altitude Sports, says demand for bostons has been particularly pronounced in the second half of the year with no signs of slowing. In June, Jil Sander reimagined bostons a little more streamlined with an extra heel strap, while streetwear brand Stussy launched its own version of the shorts in August. Designers like JW Anderson, Brother Vellies, and Isabel Marant all offer their own luxury replicas, often at more than three times the price of the original shoe.
Toronto-based voiceover director Katie Corbridge bought her first husband from Boston in November, after ruminating about the decision all summer. She admits the style once sparked a reaction of deep disgust, but her attitude to the slippers softened after she spotted it on the likes of austere influencers like Lizzie Hadfield, Brittany Bathgate, and Anna Newton. “There’s something so easy about putting on a nice pair of pants and a nice coat and then just putting on some comfortable shoes,” she says. “I am ashamed to admit it, but I am deeply touched.”
Ailsa Ross, a writer from Jasper, Alta, bought her Boston during the “heat dome” that swept through western Canada in July. I was drawn to them because they resembled the kind of shoes the heroine wore in Tolstoy’s novel. “They remind me of able women, who roam the fields, milk animals, and wear veils,” she says.
Diamond asserts that there is an element of cosplay driving the current thirst for comfortable footwear in general. The more misplaced the shoe seems in our culture, the more desirable it is, and Boston fulfills that need. “Right now, we’re at a point where everyone wants to imagine they’re somewhere else,” he says.
Whatever the reason for their inexplicable popularity, it seems as though the Birkenstock Boston clogs are here to stay. It’s sloppy yet chic, cute yet comfortable and seems to be the one item every style-tribe can agree on, from lazy fashionistas to enthusiasts. Postons are a symbol of the increasingly individualistic and chaotic approach to personal style that more and more people are embracing.
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