Versace sues Fashion Nova for copying her iconic jungle dress

We all know the dress in question: the iconic jungle-green print dress that Jennifer Lopez wore to the 2000 Grammy Awards. It caught the eye, then started a Google search and made history again when Versace showed it nearly twenty years later for the SS20 Special Its almost ‘breaking’ Instagram.

The iconic apparel inspires imitation, which Versace hopes to sue California-based fast fashion retailer Fashion Nova, which would put an end to the sale of a suspiciously similar dress and other items.

On November 25, Versace sued Fashion Nova for copying and trademark violating her iconic jungle-print dress, as well as her black and gold “Barocco – 57” design and her colorful “Pop Hearts” design.

Versace says the dress, which Jennifer Lopez wore during Milan Fashion Week to the closing Versace Spring-Summer 2020 show, has five similarities to the original—a tropical green leaf and bamboo pattern, a tiered neckline, a high-cut leg opening, and a round brooch. Long, flowing sleeves.

Little attention to designer rights

The lawsuit, filed in federal court in Los Angeles, alleges that Fashion Nova copied the dresses “in willful disregard of Versace’s superior rights.”

“With this suit, Versace seeks to end Fashion Nova’s latest shameless attempt to copy the work of another world-renowned designer,” the lawsuit said.

“Fashion Nova’s ability to produce new clothing so quickly is largely due to its desire to copy the copyrighted designs, trademarks, and commercial clothing items of famous designers like Versace, and trade in their creative efforts to promote Fashion Nova minimalist.”

According to Retail Gazette Versace, it is seeking hundreds of thousands of dollars in punitive damages against the fast-fashion retailer in addition to claiming any profits Fashion Nova made from selling the dresses and $90,000 in legal damages.

“As a result of Fashion Nova’s conduct, Versace has suffered irreparable damage to its Versace Trade dresses, reputation and goodwill, for which there is no adequate compensation in law, unless and until a court orders the smaller company to cease,” the lawsuit alleges.

According to Quarzy, dresses aren’t the only way Fashion Nova is infringed. It claims the company uses meta tags on its website as well as other “search engine optimization and/or social media spam tactics” to get Fashion Nova pages to rank highly in relevant searches and “mislead consumers searching for Versace.” Apparel”.

Photo: Versace SS20, Catwalkpictures.com

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