Fashion Nova, a Los Angeles based fashion house, has become a household name in the fashion market, gaining worldwide fame online on various social media platforms such as Instagram and TikTok. Today, Fashion Nova has grown into one of the most versatile brands out there and here are some of the reasons:
High freshness rate
Fashion Nova has set the bar high when it comes to releasing new pieces in the market. This fashion house works with more than 1,000 specialized manufacturers who are able to prepare samples of the original concept within 24 hours.
The samples are then prepared for photography of the interior models in another 24 hours. Then, Fashion Nova floods her social media pages with eye-catching photos of her models in newly produced pieces, leaving millions of fans thirsting for the same.
This unparalleled production rate puts Fashion Nova in a better position to produce costumes in different shapes, sizes and color fields to meet the needs of different customers. Besides, this refresh rate keeps Fashion Nova ahead of its competitors.
This fashion house is reputable Known for its affordability. Compared to other competing brands, Fashion Nova sells its products at affordable prices to customers without compromising on quality.
Most of their products sell for less than $50, which means even the average customer can afford them.
Fashion Nova also stands out in its size range. Most of his pieces come in sizes XS to 3X and sometimes 4X.
Since its launch in 2006, by founder and CEO Richard Sachian, this fashion has strived to serve the underprivileged by producing fashion for people of all sizes, heights, and body shapes.
The inclusivity of the Fashion Nova general size helped win the hearts of the very young and sensual who were previously underserved.
Fashion Nova offers trendy, high-quality, affordable clothing for people of all sizes, shapes, and heights!
Besides trendy women’s clothing, this fashion house also produces men’s and children’s clothing! It’s a go-to store for the whole family.
influence on strength
This global fashion brand understands the value of the power of influencers and invests heavily in them. In a statement during one of his interviews, Mr. Saghian revealed that the brand works with between 3,00 to 5,000 influencers and celebrities to market its products.
Influencers are of different races, ages, height, sizes, and body shapes. Others have massive online following, while others are still growing but have an active online community.
This overall mix of influencers and celebrities gives Fashion Nova global coverage making it one of the fastest growing brands worldwide.
Some of the famous faces behind Fashion Nova include Cardi B, Kylie Jenner, Khloe Kardashian, Blac Chyna, and Megan Thee Stallion, to name a few.
Very few fashion brands are involved in giving back to the community. But Fashion Nova has set the trend for them by engaging in various community initiatives to help the minority and underprivileged in society.
In April 2020, Fashion Nova launched a non-profit division known as Fashion Nova Cares to oversee the running of all of its charitable initiatives.
This brand partnered with Cardi B in April 2020 to help the American minority hard hit by the effects of the pandemic. again in the same year. Fashion Nova has made a generous donation to Black Lives Matter (BLM) to help fight racial inequality and social injustice.
And as if that wasn’t enough, the brand teamed up with Megan Thee Stallion in March of 2021 to run a charitable initiative called Women on Top. This project provided financial assistance to various women-based institutions, female entrepreneurs and students.
FashionNova always goes the extra mile to stay ahead of the competition, making it one of the most diverse brands in the fashion industry.