Young people are abandoning fast fashion in favor of second-hand clothes in a major environmental promotion
- A quarter of young people bought used or rented clothes for Christmas
- The fashion industry uses an estimated 98 million tons of non-renewable resources
- Younger people are more likely to buy used clothes or gifts for Christmas
Research has revealed that young people reject fast fashion and opt for eco-friendly second-hand clothes instead.
A quarter of 18-24 year olds avoid new clothes entirely, and say they have rented clothes for the festive party season or bought them used.
And 58 percent said they were likely to do so in the coming years.
In contrast, only 5 percent of adults over 55 said they would wear rented or used clothing this Christmas.
A YouGov survey of 2,094 adults, commissioned by the University of Hull, found that young people are more likely to buy used clothing or gifts for Christmas than older generations, citing environmental concerns as the main consideration.
The fashion industry uses an estimated 98 million tons of non-renewable resources and generates 92 million tons of waste annually
The university said that renting, reusing or sharing clothes in recent years has highlighted famous faces keen to highlight environmental and ethical considerations.
These include the prime minister’s wife, Carrie Johnson, who rented a dress for their wedding in May, and the Duchess of Cambridge, who has built a reputation for alternating her outfits.
The fashion industry uses an estimated 98 million tons of non-renewable resources and generates 92 million tons of waste annually.
Professor Dan Parsons, director of the Institute for Energy and the Environment at the University of Hull, said: “This study clearly shows that – whether driven by an environmental or ethical motive – young people are increasingly turning their backs on fast fashion.
The university said that renting, reusing or sharing clothing has in recent years brought to the fore famous faces keen on environmental and ethical considerations.
We will have to live with the consequences of our neglected culture for decades, if not centuries, to come, and neglected clothing created through the rise of fast fashion has played an important role in what is a tsunami of microplastic waste around the world.
“It is encouraging to see that young people are now leading a movement towards a new environmentally conscious and conscious society, rental and rental clothing, and the move to saying ‘no’ to fast fashion is an important step in the right direction.
Professor Parsons added: ‘The volume of plastics now circulating globally means we have effectively entered a new geological era – geologists call this the Anthropocene. [an age in which human activity has a significant impact on the planet].
“But the prevalence and distribution of plastic waste in the environment means that I think we will eventually call this plasticine, the age of plastic.”
The University of Hull also said shoppers are avoiding fast fashion because of its reliance on modern-day slavery and exploitation.